Google Shopping Management
Google shopping campaigns are the best way for ecommerce brands to reach their consumer on Google with a visual representation of the product ready to be purchased.
How We Do Google Shopping Management.
It takes more than just campaign management to get the most out of your Google shopping campaigns. To truly maximize Google shopping takes optimizing the following consistently which is how we do Google shopping management.
Tiered Bid Strategy
Not every search is the same and you shouldn’t pay the same for each search. We take a tiered approach to your shopping campaigns bidding strategy which aligns with purchase intent of a potential customer.
Product Feed Optimization
The most important part of any Google shopping campaign is the product feed. Without a properly setup product feed you can’t expect to see your desire results from your campaigns.
Real-time Impact
We analyze which products have the highest profit return from Google shopping campaigns and push them harder. We also suppress products out of stock or are a profit-loss.
Audience Targeting
We know not every website visitor is ready to purchase on their first visit to your website and apply that logic to your budget spend. We maximize budget on visitors ready to purchase.
Case Study.
Beachbikes.net
Goal: Increase conversion volume through DTC.
Media Used: Shopping and Paid Search
Results: Increased conversion volume in Q2 by over 30% year over year for Google shopping and paid search campaigns.
Don’t Settle For Okay Results.
Get better results from your Google shopping management by partnering with a trusted ecommerce agency.
